Throw off the shackles of oppression in this multicolored music video set in India.
Madame Gandhi continues to blur boundaries between activism and art in her new music video directed by Misha Ghose. Filmed in Mumbai, Waiting For Me is an uplifting sunset-colored anthem that breaks the shackles of repressive institutions. The message of finding liberation in one’s cultural identity is exemplified by Madame Gandhi’s cast of queer, trans, female and gender non-conforming people finding happiness in traditional clothing (with an exciting modern twist) and kinship.
“We as artists have the power to use our art to reimagine the world we wish we lived in,” says the musician who toured as the drummer for M.I.A and also Oprah on her 2020 Vision Stadium Tour. “I wanted to reflect back to my audience images of jail-cell like bedrooms and learning institutions, robotic behaviors like shopping and flipping through the television, and constrictive uniforms that indoctrinate us as kids into systems of oppression.”
Kiran Gandhi, who performs as Madame Gandhi, is an artist and activist whose mission is to elevate and celebrate gender liberation. UK audiences may remember her as the woman who ran the London Marathon in 2015 while visibly bleeding to combat period stigma around the world. This music video is an expressive extension of this passion for shining a spotlight on those who are valued the least as.
“My hope is that this video sparks a conversation among my audience asking, “What currently oppresses me?” says Gandhi, ” And what does my version of freedom look and feel like?”
By NOWNESS for NOWNESS