“One element that Spotify isn’t capitalizing on is artists,” said Gandhi. “They would add value by validating the service. People trust the artists more. If I saw what M.I.A. was listening to, I would definitely want listen to that. Some fans feel that if they listen to an artist’s content on Spotify or YouTube, they aren’t real fans since the artist isn’t making as much. But the truth is that volume is key with these two platforms, and the more they listen, the better the artist does.”

At Harvard, Gandhi is trying to identify unmet needs in the music industry and map those needs to services currently offered in the industry. Who is already attempting to solve these problems, and where are there still holes?

http://www.huffingtonpost.com/anahita-bahri/kiran-gandhi-mba-student-_b_5509460.html